Here is the sobering truth: It takes consumers 50 Milliseconds to make up their minds on whether or not they want to continue browsing your website or move on.
50 Milliseconds. This is irrespective of how well your site is designed, what “correct” use of color you’ve employed, or how many “right angles” grace your landing page. That means that it’s near on impossible to find that magic sweet spot that will not only direct traffic to your website but qualified direct traffic that you can then activate into not just a website user but a customer.
How you achieve that is part of the science of the online world, so our first bit of advice is this: don’t let that 50 Millisecond number haunt you. As crazy as it sounds, if it were not possible to navigate this seemingly cutthroat field, no one would be doing it - and we know that’s not true.
So how do you drive that activated traffic to your website and more to the point - what do they do when they get there? - we’re here to help.
We first need to get to grips about what all this terminology means and how it relates to your business.
Client activations are the process whereby “browsers” are turned into clients or customers. This is achieved in a few ways. Either a potential customer arrives at your site and immediately sees something they want, they engage with your website, find the product or service, and voilà they’re purchasing. First prize - but this sort of activation only happens when a client is looking for something specific, and they know that your site can provide it.
But what about the millions of potential clients that you’re not even getting to click onto your site? How do you drive that level of traffic to your site and then ensure that they spend more than 50 Milliseconds browsing it?
ENTER, THE SOCIAL MEDIA INFLUENCER
This is more or less true depending on the nature of your business and the age group that is most likely to benefit from your product or service, but make no mistake, one tweet or mention from these guys, and you could be in for some significant increases in traffic to your website.
THE HOLISTIC NATURE OF DIGITAL MARKETING
Now, if you’re going to successfully engage with this near-limitless world, you’re going to need the right kind of people around you. Luckily for you, a string of agencies specialize in understanding the holistic nature of these things and can help you create an online and digital campaign within your budget that will work for you. For more, read here.
There are just so many different ways to take your product or service online and have it reach unparalleled levels of exposure. But that’s just not good enough. You have to find the agency that will dovetail with your existing value proposition and marketing plan and make it work. Remember to avoid harmful practices at work while you’re exploring this exciting new age; it’s still important to keep your people well looked after.
All of this can sound a little hard to take in (especially if you’re from a certain age), but if you want your online business to succeed, you’re going to need to engage with all of this sooner - rather than later.
M.E.L. is an attorney and small business entrepreneur whose mission is to help professionals conquer the workaday world with style and poise.
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