For many of us, a dream job is more like a fantasy. Being excited about going into work and feeling as if you are making a difference, not just for the people you work for but for yourself, may be difficult to come by. But it is not impossible. Your dream job can be achieved if you are willing to focus and put a lot of effort into achieving it. No matter how old you are, you can always change course and do something that inspires you. It all starts with a single step into unknown territory.
Here is the sobering truth: It takes consumers 50 Milliseconds to make up their minds on whether or not they want to continue browsing your website or move on.
50 Milliseconds. This is irrespective of how well your site is designed, what “correct” use of color you’ve employed, or how many “right angles” grace your landing page. That means that it’s near on impossible to find that magic sweet spot that will not only direct traffic to your website but qualified direct traffic that you can then activate into not just a website user but a customer.
How you achieve that is part of the science of the online world, so our first bit of advice is this: don’t let that 50 Millisecond number haunt you. As crazy as it sounds, if it were not possible to navigate this seemingly cutthroat field, no one would be doing it - and we know that’s not true.
So how do you drive that activated traffic to your website and more to the point - what do they do when they get there? - we’re here to help.
We first need to get to grips about what all this terminology means and how it relates to your business.
Client activations are the process whereby “browsers” are turned into clients or customers. This is achieved in a few ways. Either a potential customer arrives at your site and immediately sees something they want, they engage with your website, find the product or service, and voilà they’re purchasing. First prize - but this sort of activation only happens when a client is looking for something specific, and they know that your site can provide it.
But what about the millions of potential clients that you’re not even getting to click onto your site? How do you drive that level of traffic to your site and then ensure that they spend more than 50 Milliseconds browsing it?
ENTER, THE SOCIAL MEDIA INFLUENCER
This is more or less true depending on the nature of your business and the age group that is most likely to benefit from your product or service, but make no mistake, one tweet or mention from these guys, and you could be in for some significant increases in traffic to your website.
THE HOLISTIC NATURE OF DIGITAL MARKETING
Now, if you’re going to successfully engage with this near-limitless world, you’re going to need the right kind of people around you. Luckily for you, a string of agencies specialize in understanding the holistic nature of these things and can help you create an online and digital campaign within your budget that will work for you. For more, read here.
There are just so many different ways to take your product or service online and have it reach unparalleled levels of exposure. But that’s just not good enough. You have to find the agency that will dovetail with your existing value proposition and marketing plan and make it work. Remember to avoid harmful practices at work while you’re exploring this exciting new age; it’s still important to keep your people well looked after.
All of this can sound a little hard to take in (especially if you’re from a certain age), but if you want your online business to succeed, you’re going to need to engage with all of this sooner - rather than later.
Whether you have a project you are trying to get off of the ground, a side hustle you love or a small business that you are passionate about and want to see thrive, you cannot achieve it by goodwill alone. If you want to grow and develop this passion piece then you have to put in the work and take action on it. Here are some ways to help inspire you to grow the project you are passionate about.
It’s been 18 months since the start of the pandemic and more and more people are choosing to walk a new path when it comes to their careers. While, pre-pandemic, the office was a way of life, after nearly two years of working remotely, for many the office feels like a thing of the past. The pandemic has prompted a huge shift in how we work and it’s had a significant impact on the setup of many companies. However, if your employer is not allowing you to continue working from home then you might be thinking about making a change. The concept of starting your own virtual home based business can be a daunting one, after all there’s a lot to think about and consider, but if you get it right, it could also be the best move you’ve ever made.
Being safe should be your number one priority. Although most workplaces are safe due to their safety rules and regulations, there could be instances where you feel unsafe. If this ever happens, take the following measures as it is important for you to feel and be safe at work.
When you are about to go into an interview for a new job, your mind may be racing with questions. What should I wear? How should I act? What do they want me to know about the company? This blog post will answer these questions and more! We'll cover how to dress, what to say in the interview, and even provide some hints on follow-up emails after the interview is over.
On the hunt? Job hunt that is...maybe the pandemic has you looking for a "remote only" job. Or maybe you have gained some new skills and want to make sure you are putting them to the best use in the workplace. The process of finding a new job can feel a little daunting, but with a few simple steps, you can begin your job hunt with the best start possible. Here are some that you may want to take into consideration as you are looking.
Whether you’re a small business owner, a freelancer, contractor, or however else you might work, you are in charge of how you spend your own time. As such, it’s easier than you might think to spend in some particularly unproductive and unhelpful ways. Learning about time management is crucial if you want to keep results coming in, keep clients happy, and keep ahead of the ever-rolling tide of work coming in. Here are a few tips and tools you can use to better manage your time.
Perhaps the best and worst thing about employment is that we have to work alongside other people. Sometimes, this can be wonderful. Many business owners absolutely adore their clients and helping them find what they need, even aside from the fact that these clients are keeping their initiative alive. Sometimes, however, well, you know how the opposite can be.
Yet despite how professional we may try to be at work, and how ethical we’re trying to be, sometimes, a bad work environment can poison even the employee with the most integrity. Working among harmful practices can not only raise your stress levels and harm your mental health, but they may be putting you, your co-workers or the public at unnecessary risk. If you notice harmful practices at work, what should you do? In this post, we’ll help you in that direction:
Success at work can be defined in many ways. Ultimately. though, being happy should always be deemed the most significant goal by far. After all, you spend far too much of your life at work to feel unsatisfied.
Besides, a happy career is one of the cornerstones of a better quality of life. So, what steps can be taken to achieve immediate and long-term satisfaction at work? Here’s all you need to know.
M.E.L. is an attorney and small business entrepreneur whose mission is to help professionals conquer the workaday world with style and poise.
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