If you dream of being a business mogul and you want to follow in the footsteps of inspirational women who have taken on the world and won, it’s important to understand the value of forming a connection with your customers. No matter what kind of company you run, your customers will have the final say when it comes to making sales and balancing the books. If you’re keen to boost retention rates or you’re looking to expand your client base and attract new customers, here are some top tips.
Researching consumer habitsYou may already think that you’re doing a good job of connecting with your customers, but are your efforts translating to sales? If not, there may be a disconnect between what your customers want, and what you’re giving them. If you haven’t conducted research, how do you know how your clients would prefer to be contacted or what kinds of offers would be most appealing to them? If you’re sending out emails or text messages when your clients prefer to interact on social media, you’re missing a trick. Conduct surveys, ask customers to leave comments, reviews and feedback and make sure you know your customer well.
Improving retention rates
Once you’ve got a customer, the hard work doesn’t stop. Yes, you’ve got a name on the books or some money in the till, but there’s nothing stopping that client from going elsewhere in the future. Repeat customers should always be a target for you. It’s easier to keep hold of customers than attract new ones, but you must make it worthwhile for your clients. Companies will often go out of their way to bring in new clients, and you have to compete with incentives and rewards. Recognise the value of loyalty and encourage your customers to recommend you to others. There are lots of ways you can improve retention rates from offering access to exclusive deals and discounts to running a loyalty scheme.
Getting customers through the door is not just about offering the lowest price. Customers want more than a bargain. It’s so important to understand the impact of good customer service. Whether you own a store, a bar or an online shop, its advisable to do everything possible to make the experience as positive as possible. From designing a website and apps that are easy to use and free from bugs thanks to services like Exceptionless to providing answers to questions swiftly and going the extra mile to celebrate a special occasion, there’s a raft of measures you can employ to ensure your customers are happy.
Every business owner should aim for continual improvement and taking customer feedback on board is one of the best ways to achieve this goal. Read comments, listen to ideas, and take the rough with the smooth. Negative feedback can often be even more valuable than positive comments.
Connecting with your customers is an effective way to build relationships that last. If you dream of being the next big thing in business, putting your customers first is an excellent place to start. What are your tips to connect with your customers?
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M.E.L. is an attorney and small business entrepreneur whose mission is to help professionals conquer the workaday world with style and poise.
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